AIRTOX x Mads Pedersen

AIRTOX x Mads Pedersen: Fearless on the Road – and on the Job
At AIRTOX, we don’t just make safety shoes—we build gear for those who live to challenge limits. Our collaboration with professional cyclist Mads Pedersen is a powerful expression of that mindset: Fear Nothing. It’s about more than sport or workwear—it’s a shared spirit of resilience, grit, and drive.

Where Strength Meets Determination 
Cycling and tough professions have more in common than you'd think. Both demand determination, endurance, and the nerve to keep pushing, no matter the obstacles. This partnership goes beyond logos and labels—it’s about aligning two worlds where courage isn’t optional, it’s essential. Just like cyclists grind through brutal climbs, our customers power through demanding jobs every day. And both deserve gear that can go the distance.

The True Spirit of Cycling: Fast, Focused, Fearless
Cycling isn’t just about speed—it’s about sacrifice, precision, and raw mental strength. Mads Pedersen’s path from promising young rider to world champion is the kind of story we admire. It mirrors what AIRTOX stands for: growth through effort, and excellence earned the hard way. Every race, like every workday, tests your limits. And whether you're sprinting to the finish line or powering through your shift, the fearless mindset is what gets you through.

Built for the Brave
With this collaboration, we want to spark something bigger: a fearless attitude that stretches far beyond sports. Whether you're charging down a mountain pass or stepping onto a tough job site, courage is your most valuable tool. That’s why our footwear isn’t just about protection—it’s built to boost confidence and help you perform at your peak. The same way an athlete trusts their gear, you can trust AIRTOX to have your back.

Join the Movement
This partnership isn’t just about a sport or a product—it’s about a shared belief: fear should never hold you back. Together with Mads Pedersen, we salute everyone who goes after their goals with purpose and persistence.

Cycling rewards the relentless—and so do the toughest industries. Just like a cyclist’s helmet or a worker’s mindset, AIRTOX safety shoes are part of what gets you through the hard days and helps you rise above.

Stay tuned for exclusive drops, athlete collabs, and events that celebrate those who live boldly. Because at AIRTOX, we’re not just protecting your feet—we’re fueling your journey.